• Advertising
• Corporate Branding
• Organizational Behavior
• Operations Planning
• Financial

Advertising

Advertising is an expensed form of communication, delivered through media from an identifiable source, designed to persuade the receiver to take some action, now or in the future. 

Why examine how you advertise?

It is important to make the distinction between advertising and other forms of promotion, like public relations or word of mouth from sales and branding efforts.  Unlike public relations or word of mouth, advertising is not free and must be carried by some medium such as television, radio, print, the web, t-shirts, side walks, billboards and so forth.  It is essential to make certain that you have the best information ensuring the most effective decisions.  This allows you to examine whether or not you are getting the most out your advertising dollars.    

How does advertising consulting help?

A consultant can help you focus on spending money where it will do your company the most benefit.  Give your organization an advantage by researching your market, developing your communications plan, and then executing by investing in high quality production of artwork, photography, imagery and web terminals.  You don’t necessarily have to spend a fortune to create effective advertising. If you prepare the groundwork properly and execute with style and intelligence, you can have an ongoing ad program that will help grow a business of any size.

What makes Sparkable’s advertising campaigns the most effective?

Our ability to adapt to changing markets. We are well educated and have experience in a variety industries.  Sparkable’s range of talent and resources allow us to provide guidance from a unique perspective.  We like to work backwards from your goal taking the concept to creation. Keeping in mind every element of your organization’s advertising and communications, are a reflection of character.

When do we get started?

When you can say yes to any of these five questions advertising might soon become a necessity.

• Are you a start-up company and need to let the world know who you are?
• Have you been around for awhile, but still not have the consumer recognition you desire?
• Would you like to send a new message to the public?
• Are you working against competition?
• Do you have a unique product or service?

Advertising is not always a choice, but how you advertise is. If you think you might like some help evaluating possible solutions you might benefit from talking to one of our staff at no cost to you. Please contact us online

Or, just simply give us a call at 716.462.5054