Search Engine Optimization (SEO)

Search engine optimization (SEO) seeks to improve the number and quality of visitors to a website from "natural" ("organic" or "algorithmic") search results. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients.

Why care about Search Engine Optimize (SEO)?

The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine relevance and secondly to human visitors. Sparkable employs a long-term, low-risk strategy that correctly tailors your website’s code and content towards the ideal settings for the search engines. We integrate the right keywords within your content and code in order to achieve an optimal keyword density for the search engines.

How does Sparkable optimize a website?

The initial step is to discover some critical information about your website. First, we will examine your content and the ideal set of keywords/key phrases to strive for in the search engines. We will research how frequently those keywords and others are searched each month, the number your competitors and their PageRank™. Then we will determine the likelihood of your site achieving a high ranking. The most common problems are as follows:

A keyword or key phrase is too generic. Often times, clients will be shooting for the stars when the most profitable keyword(s) are right around the corner.
Attempting to compete in an over-saturated marketplace. The best strategy is to corner a specific niche or find a market that has a high demand and few suppliers.
Too obscure or unpopular word usage. The online confusion is unavoidable with multiple words meaning the same thing, new trends, cultural impacts, industry terminology versus laymen terms, and regional language usage. Our team scrutinizes keywords and phrases to determine the best return on investment.

We appreciate the fact that website promotion often involves more than just rankings. By improving the quality of a page’s search listings, more users will select that page. Factors that may improve search listing quality include: an attention-grabbing title, an interesting description and a domain and URL that reinforce the importance of the site.

What makes Sparkable the right choice for SEO?

Search engine optimization is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.

We strive to optimize the following, but not limited to, in order to help achieve the best results possible for your website:

Keyword density
Reciprocating links
Seek out quality, on-topic sites using search engine
Put website URL on all printed materials
Multiple domain names covering common variations of business name and type of service or product the business sells.
Regularly add quality content to a website
Add url to blog posts, forum posts and Web Directories
Place keywords in the title tag, links pointing to the page, Heading Tag H1,H2 and visible text
Analyze and increase link popularity
Evaluate (PageRank for Google) of the page
Proper linking from one page to inner pages