Planning

Integrated Marketing

Media Planning

Location: Pleasantville, NJ
Duration: 09/2014 - Present
Destination: Atlantic County and Cape May County

Planning Objectives

DeNafo and Walcoff tasked Sparkable with developing an annual media plan as well as bench-marking existing channels to provide insight into future initiatives. Our planning objectives included an off-line and online media plan in addition to sponsorship and event scheduling. Past frequency, impression, reach and engagement analysis created the foundation for a strategic approach to reaching potential beneficiaries.

Featured Innovation

Media Planning for DeNafo and Walcoff began with a survey of past media acquisition plans to provide insight into the reach of the existing budget. We then explored how the budget could be organized to cultivate more quality impressions by harmonizing communication across offline and online media channels. Sparkable Media Planning utilizes Stakeholder Oriented Teamwork to coordinate Agile Marketing Management activities across all available strategic channels.

Ancillary Remarkable Marketing

SEO (Search Engine Optimization)
Interactive Promotion
Project Management
Public Relations

Integrated Marketing

Project Management

Location: Margate, NJ
Duration: 8 months
Destination: Margate, NJ

Planning Objectives

Through close coordination with Margate City stakeholders, Sparkable created a concept for the city calendar that integrated the Margate Has More brand, imagery and messaging. Our planning objectives included a calendar that could function as a working guide for city residents and represent local events that promote tourism. Sparkable designed 'Inside Margate' to be an informational publication with the capacity to feature businesses and tell their unique local story.

Featured Innovation

Sparkable used Project Management to assist the Margate Business Association with the organization of the Margate City calendar. In addition, we captured the Margate spirit through the participation of key city stakeholders. We assisted in the design, development, publication and delivery of the calender. Sparkable Project Management utilizes Stakeholder Oriented Teamwork to coordinate Agile Marketing Management activities that accomplish unique and compelling outcomes.

Ancillary Remarkable Marketing

Communication Assets
Fundraising

SME Development

New Business Incubation

Location: Buffalo, NY
Duration: 10/2012 - Present
Destination: New York State and Western Pennsylvania

Planning Objectives

Austrian transnational robotics and manufacturing firm, Wittman Battenfeld, financed a US joint venture that culminated in the incubation of RAM (Robot Automation Manufacturing) Polyer Systems LLC. Our planning objectives included naming conventions, brand development, architecture of the digital footprint and organization of vendors required for incorporation. Sparkable has also provided trade show support and assisted co-branding initiatives with ancillary suppliers.

Featured Innovation

The New Business Incubation of RAM Polymer Systems developed a unique brand identity capable of generating awareness, recognition, and perceived quality in a way that cultivated the antecedents to loyalty and a willingness to buy. Sparkable New Business Incubations utilize Stakeholder Oriented Teamwork to coordinate Agile Strategic Planning, Creative Development and Marketing Management practices that construct the building blocks of long term growth and sustainability.

Ancillary Remarkable Marketing

Website Design
Business Applications
Brand Collateral
Content Development
Interactive Promotion
Project Management

Brand Management

Brand Destination

Location: Amherst, NY
Duration: 12 Months
Destination: Western NY

Planning Objectives

Over a 12 month period Sparkable worked on the redesign and digital footprint for a new Brand Identity developed on behalf of Snyder Dental Group. Our planning objectives included a site that presented the full breadth of the services offered by the practice: Family Dentistry, Reconstructive and Cosmetic Dentistry and Dental Trauma. These three strategic business units would benefit from unique brand extension assets and content development.

Featured Innovation

Sparkable conducted extensive research into dental procedures and techniques for the Brand Destination. These efforts augmented the user experience with unique brand extensions to develop associations with specific procedures, segmented services and content appropriate to the need states of customers. Sparkable Brand Destinations utilize Stakeholder Oriented Teamwork to coordinate Agile Marketing Management and cultivate focused, sustainable brand extensions.

Ancillary Remarkable Marketing

Website Design
Brand Renovation
Content Development
SEO (Search Engine Optimization)