Researching

Researching

Enterprise Partnership

New Market Development

Locations: Atlanta, GA | Berlin, DE | Buffalo, NY | Wilmington DE
Duration: 30 months
Destination: North America

Research Objectives

Our discovery process with the German owned 42com GmbH uncovered a New Market strategy, focused on English speaking population densities, that warranted further investigation. Our research objectives included assisting 42com GmbH in selecting effective modal entry into North America as well as researching regions suitable for operations and business development after the creation of a US wholly owned subsidiary.

Featured Innovation

The New Market Development project for 42com International, supported the creation of a wholly owned subsidiary and the organization of a transitional management team. A management contract provided transitional corporate governance and assistance with process management. Sparkable New Market Development utilizes Stakeholder Oriented Teamwork to coordinate Agile Strategic Planning, Creative Development and Marketing Management so businesses can reach new customers. 

Ancillary Remarkable Marketing

Project Management
New Product Development
SEO (Search Engine Optimization)
New Business Incubation
Brand Collateral
Brand Destination 


Nonprofit Initiative

Grant Initiative

Locations: Albany, NY | Washington, DC
Duration: 12 Months
Destination: United States

Research Objectives

We were approached by ACOG (American Congress of Obstetricians and Gynecologists) to assist with the reconstruction of a brand that had been developed on behalf of a Grant Initiative. Our research objectives included the exploration of the existing brand image, in addition to its perceived value by the target audience. Additional research objectives included online user experience preferences and brand identity development for the concept test.   

Featured Innovation

The Grant Initiative support provided by Sparkable to ACOG included the exploration of technical opportunities and limitations for providing verified health care information online, to women living in the United States.  Our research included surveys and in depth interviews.  Sparkable Grant Initiatives utilize Stakeholder Oriented Teamwork to coordinate Agile Strategic Planning, Creative Development and Marketing Management, to meet the holistic needs of a nonprofit.   

Ancillary Remarkable Marketing

Brand Exploration
Brand Destination
Website Design
Communication Assets 


Brand Management

Brand Inventory

Location: Columbus, NJ
Duration: 3 Months
Destination: New Jersey, New York and Pennsylvania

Research Objectives

When J&L Crafts retained Sparkable as their media planning partner, our first initiative was to take an inventory of the J&L Crafts brand and campaign assets to identify any inconsistencies that would depreciate the perceived value of the the brand.  Our  research objectives included establishing an ROI for existing marketing activities and then exploring inconsistencies in brand collateral across various media channels that could be limiting returns.   

Featured Innovation 
The brand inventory for J&L Crafts uncovered a static channel strategy with inconsistent naming and design conventions.  J&L Crafts decided to renovate their brand and do business as J&L Amish Depot to cultivate a consistent, genuine brand image and improve the ROI of their media plan.  Sparkable Brand Inventories utilize Stakeholder Oriented Teamwork to coordinate Agile Marketing Management activities in the best interest of customer based brand equity. 

Ancillary Remarkable Marketing
Brand Destination
Media Planning


Enterprise Partnership

Value Co-Creation

Location: Amherst, NY
Duration: 03/2007 - Present
Destination: United States and Canada

Research Objectives

Sparkable has been the interactive agency of record for Promtheus Books since 2008. Over the years our research objectives have included database management strategies, affiliate API opportunities, hacking defense systems, ecommerce upgrade requirements and SEO (Search Engine Optimization).  As an interactive agency of record our purpose is to service the ever evolving needs of a rapidly transforming communication landscape.  

Featured Innovation 
Value Co-Creaction programs, such as interactive agency of record for Prometheus Books, are long term partnerships.  We have adapted to the changing requirements of the stakeholders and kept a business application online and operational for over 7 years.  Sparkable Value Co-Creation Partnerships utilize Stakeholder Oriented Teamwork to coordinate Strategic Planning, Creative Development and Marketing Management activities to adapt to evolving stakeholder requirements. 

Ancillary Remarkable Marketing

Website Design 
Business Applications 
SEO (Search Engine Optimization) 
Interactive Promotion