Storytelling

Storytelling

Integrated Marketing

Public Relations

Location: Margate, NJ
Duration: 05/2014 - Present
Destination: New York City, Philadelphia and South Jersey

Storytelling Objectives

After researching and implementing the annual residential survey as part of a New Jersey grant awarded to the Margate Business Association, Sparkable began ongoing public relations coordination aimed at engaging stakeholders in Margate. Our storytelling objectives included creating story opportunities for businesses in Margate City, N.J. as well as press releases, photos and publishable content for the Margate Business Association.


Featured Innovation

The power of Public Relations as a way to communicate the goals and values of the Margate Business Association leads to a far greater engagement among stakeholders than traditional advertising channels. Sparkable is able to achieve a the greatest amount of promotion value using compelling storytelling to create editorial opportunities businesses and organizations that obtain top-of-mind awareness and generate support for its cause.  


Ancillary Remarkable Marketing

Interactive Promotion 
Project Management 
Community Outreach 


Nonprofit Initiative

Community Outreach

Location: Buffalo, NY
Duration: 05/2009
Location: Western NY 

Storytelling Objectives 
Featured Innovation 
Ancillary Remarkable Marketing

Website Design 
Interactive Promotion 
Content Development 

Process Engagement

Infographic Design

Location: Berlin, DE
Duration: 6 months
Destination: Spain, Italy, Poland and Hungary

Storytelling Objectives

After Sparkable concluded a 6 month research engagement with Mrs. Sporty GmbH, a creative, easy to understand, information presentation was required to manage the complexity of outcomes.  Our storytelling objectives included colorful and easy to navigate infographics that brought to light interactive marketing opportunities, bench-marking reports, market assessments, website analytics reports and a strategic interactive database structure as well as integration timelines.  

Featured Innovation 

The power of an Infographic to communicate large amounts of complex information is unparalleled. We were able to outline a conceptual brand ambassador process, in addition to illustrating the nuances of website analytics reporting that lead to more cost effective marketing decisions with higher ROI. Sparkable Infographics are created using Stakeholder Oriented Teamwork to coordinate Agile Creative Development so that large amounts of information are easily understandable.   

Ancillary Remarkable Marketing 

Project Management 
New Market Development
Interactive Promotion 
SEO (Search Engine Optimization) 


Creative Assets

Content Development

Location: Bloomfield, NJ
Duration: 6 months
Destination: North Eastern U.S.

Storytelling Objectives
Palma Inc. enlisted the help of Sparkable for a website redesign, search engine optimization and online promotion engagement.  Sparkable employed proprietary research tactics and competitive intelligence gathering strategies to map a design a user friendly, mobile responsive, search engine optimized website to feature their available line of epoxy flooring solutions.  We then used the findings from our research to generate content
Featured Innovation 
Sparkable used Content Development strategies to craft industry specific content into a form that is both pleasing to read and technically accurate. By using the findings from our research we were able to identify commonly used keywords by which our competitors gained incoming traffic.  We then custom tailored content that accurately tells the brand story of Palma Inc. and conveys the technical information that architects and contractors are looking for.
Ancillary Remarkable Marketing

Website Design 
Interactive Promotion 
SEO (Search Engine Optimization) 
Brand Collateral